She has a Parasocial interaction (PSI). This phenomenon offers an explanation of how society establishes a one-sided relationship with people who appear in the media. People may feel that they have a close relationship with people they have seen and followed in the media, such as actors or musicians, and consider that the relationship is reciprocal and that the other person addresses them directly.
This approach is used to gain an understanding of underlying motivation, reasons, and opinions. It provides the idea or insight into the problem and to gain knowledge on the area of work related to the research topic. Qualitative research includes interviews, direct observation of the subject.