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Rina8888 [55]
3 years ago
11

Although Tracith is one of the best supermarkets in the coastal town of Dawntonia, it fails to retain customers. To solve this p

roblem, Edna, the newly appointed marketing manager at Tracith, decides to implement a customer loyalty program. This program would include a membership card and a mobile app that can only be accessed using the membership card number. The mobile app will be enabled to show real-time availability of products at the supermarket.
In the context of managerial roles, which of the following decisional roles is illustrated by Edna in this scenario?

a. The liaison role
b. The entrepreneur role
c. The disseminator role
d. The spokesperson role
Business
1 answer:
adell [148]3 years ago
6 0

Answer:

The answer is B.The entrepreneur role.

Explanation:

You might be interested in
recent monthly contribution format income statement: Sales$1,652,000 Variable expenses 628,880 Contribution margin 1,023,120 Fix
kati45 [8]

Answer:

Gatty Corporation

1. Segmented Income Statement for the most recent month

Division                                         East        Central       West       Total

Sales                                       $422,000 $650,000 $580,000  $1,652,000

Variable expenses                   227,880    169,000    232,000       628,880

Contribution margin               $194,120  $481,000  $348,000    $1,023,120

Traceable fixed expenses   $268,000 $320,000   $191,000         779,000

Common fixed expenses                                                                  346,000

Net operating income (loss) $(73,880)  $161,000   $157,000       $(101,880)

2. Assuming these estimates are accurate and implemented, the company's net operating loss of $101,880 will decrease by $69,600 to $32,280.

Explanation:

a) Data and Calculations:

GATTY Corporation

Recent monthly contribution format income statement:

Sales                                    $1,652,000

Variable expenses                  628,880

Contribution margin              1,023,120

Fixed expenses                     1,125,000

Net operating income (loss) $(101,880)

Segmented Income Statement for the most recent month

Division                                                             East           Central     West

Sales                                                            $422,000 $650,000 $580,000

Variable expenses as a percentage of sales     54%           26%          40%

Traceable fixed expenses                         $268,000 $320,000   $191,000

1. Segmented Income Statement for the most recent month

Division                                         East        Central       West       Total

Sales                                       $422,000 $650,000 $580,000  $1,652,000

Variable expenses                   227,880    169,000    232,000       628,880

Contribution margin               $194,120  $481,000  $348,000    $1,023,120

Traceable fixed expenses   $268,000 $320,000   $191,000         779,000

Common fixed expenses                                                                  346,000

Net operating income (loss) $(73,880)  $161,000   $157,000       $(101,880)

Segmented Income Statement for the most recent month

Division                                         East        Central       West       Total

Sales                                       $422,000 $650,000 $678,600   $1,750,600

Variable expenses                   227,880    169,000    232,000       628,880

Contribution margin               $194,120  $481,000  $446,600     $1,121,720

Traceable fixed expenses   $268,000 $320,000  $220,000       808,000

Common fixed expenses                                                                 346,000

Net operating income (loss) $(73,880)   $161,000 $226,600      $(32,280)

$(101,880)

$(32,280)

$69,600

4 0
3 years ago
If a manufacturing process takes 4 hours per unit of x and 2 hours per unit of y and a maximum of 100 hours of manufacturing pro
lilavasa [31]

Answer:

The algebraic formulation of the constraint is 4X+2Y ≤ 100

Explanation:

The algebraic formulation of the constraint is shown below:

Given that

The number of hours taken per unit of x is 4 hours

And the number of hours taken per unit of x is 2 hours

And, the maximum hours available is 100

Now based on the above information

The  algebraic formulation of the constraint is

= 4X+2Y ≤ 100

hence, the same is to be considered

6 0
3 years ago
When an electronics company sells its global positioning systems to a car manufacturer, it is engaged in ________ marketing.
viktelen [127]

Answer:

It is called a Business to Business or B2B Marketing

Explanation:

B2B or Business to Business Marketing simply occurs when a business organisation decides to going into transaction with an other business organisation. The two businesses can be within the same locality or not. A criteria is that a B2B marketing involves a commercial transactions which would be to the benefit of both parties.

The <u>opposite of B2B is B2C (Business to Consumer) marketing, this is the commonly known type of marketing where a consumer/individual</u> patronizes the products of a manufacturer or business organisation.

B2B will usually occur when a company needs certain products or materials to complete its own finished goods and this can be purchased from another organisation that has been adjudged to be a producer of same.

It could also occur, when a business is required to take on the services of another business for instance in audit cases.

In the case of the question, the global positioning system is a finished product of the electronics company required by the car manufacturer to complete his own finished product (the car). Hence, the B2B marketing.

5 0
3 years ago
A _____ is a single business or collection of businesses that has a distinct mission, a responsible manager, its own competitors
mojhsa [17]

Answer:

A. Strategic business unit

Explanation:

Strategic Business Unit

It is a fully functional unit of a business that has it's own vision and direction. Also called SBU, it is a division (autonomous) of a big corporation that operates as an independent enterprise with responsibilities focused on a particular range of products and services. It is an independently managed unit of a large company, having its own vision, mission and objectives, manager, supervisor whose planning is done separately from other businesses of the company, and also has competitors different from the ones attached to the big corporation itself.

5 0
3 years ago
Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to
kicyunya [14]

Answer:

<em>Explained below !</em>

Explanation:

<em>The major cause for the failure of the product was</em> its absence of a product protocol that directly explains the way through which it will satisfy the customers needs and wants.

The company should have re-checked the product before it was globalized all over, the mistake that was made by the company stood up as a reason of the products failure.

7 0
3 years ago
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