Question

Culture is one of the main external influence of consumer behavior. How culture might affect advertisements?

Answer 1

Answer:

Marketing is the strategy that is used by companies in order to be able to promote, and also influence consumers, to buy that company´s either products, services, or both. Given that the main purpose of marketing is not just to promote, but to convince consumers to buy a company´s products, especially over their competition, then they must use all elements that play a role in a person´s lifestyle to convince them in their favor. Culture is probably one of the most important factors with which a company can convince a consumer.

If a product, or service, is created and geared towards resolving the difficulties of a person, but it does so taking into account that person´s beliefs, customs, traditions and ways of thinking, then it will be much more likely to become the choice for that person. A company will offer its products and services, therefore, taking into account the culture of the people where they are going, and their marketing strategies will focus on those cultural aspects that will further convince the person to buy.