Answer:
Differentiation
Explanation:
Differentiation is a marketing strategy in which a company makes a particular product unique and attractive in a way that it stands out or is distinguished from other similar products of other companies that are competitors in the same market. Differentiation gives a competitive advantage to a product against other similar products in a market segment.
Marketing the shoes in a unique way that creates a perceived difference in the minds of customers is a good example of differentiation in marketing, as this would make the shoe unique and even get a premium price slashed on it that customers don’t mind paying.
Answer:
A firm's normal range of operating activities is relevant range of operations.
Explanation:
Relevant range of operations can be described simply as a firm or company's expected range of activities without any extreme economic conditions. It is the range where the firm operates in normal conditions. Within this range the firm's operations run smoothly. Outside this range revenue and expenditure may fluctuate from what was expected.
Answer:
Behavioral targeting
Explanation:
Behavioral targeting is an advertising technique that provides publishers and advertisers the opportunity to display relevant selling information and ads to users depending on the web-browsing behavior of the users.
Behavioral targeting mostly depends on data that are relevant to the behavior of user like items searched previously, last website visit date, pages viewed, amount of time used on a website, ads, content and buttons clicked, and among others.
Therefore, the tracking of online activity and delivery of ads based on that activity is called behavioral targeting.
Answer:
On Jan 31
Vacation pay expense Dr $8,900
To vacation payable $8,900
(Being the vacation expense is recorded)
Explanation:
The journal entry is as follows
On Jan 31
Vacation pay expense Dr $8,900
To vacation payable $8,900
(Being the vacation expense is recorded)
The computation is shown below:
= Estimated amount of the current year's vacation pay ÷ total number of months in a year
= $106,800 ÷ 12 months
= $8,900
For recording this transaction we debited the vacation expense as it increased the expenses while at the same time it also increased the liabilities so the vacation payable is credited
