In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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Answer:
Date General Journal Debit Credit
Sept 15 Stock dividend $2,342,400
(1,200,000*8%*24.4)
Common Stock dividend distributable $480,000
(1,200,000*8%*5)
Paid in capital in excess of par- $1,862,400
Common Stock
Oct 1 No Journal entry
Oct 10 Common Stock dividend $480,000
distributable
Common Stock $480,000
Answer:
MW Company
Activity rate for order process = $54,120/660
= $82 per order
Explanation:
a) Data and Calculations:
Production = 16,500 units
Direct labor = 19,800 hours
Machine hours = 21,450 hours
No. of orders = 660
No. of shipments = 165
Order-processing cost pool = $54,120
Shipping cost pool = $14,025
Assembly cost pool = $71,280
Activity rate for order process = $54,120/660
= $82 per order
b) MW Company uses an activity-based costing system to identify its activities into cost pools and assign the cost of each activity pool to the products and services according to their actual consumption of the activities. The activity-based costing technique provides a more accurate method for determining the costs of products and services. As a more accurate method for pricing decisions than other traditional methods, activity-based costing technique increases management's understanding of overheads and cost drivers and makes activities that are costly and non-value adding to become more visible, allowing managers to reduce or eliminate them, because these activities add costs to the production system.
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<span>Mcdonald's, a fast food chain headquartered in the united states, applies the morality it practices in the united states to all foreign countries in which it operates. mcdonald's is adhering to "Moral Universalism". Moral Universalism is the need for a moral standard that is accepted by all cultures.</span>
