Question

Wholesome Cuisine, a frozen foods company, decides to create a new mail order meal division, focused on offering delicious food that is also healthy and easy to prepare. Wholesome Cuisine forms a team of nutritionists, chefs, food critics, and packaging engineers who work together to develop easy-to-prepare meals that are healthy, balanced, and tasty. Which step in the product development process does this scenario best describe?

Answer 1

Answer:

Idea development

Explanation:

At the idea development stage, the company just decides to appraise and investigate whether the innovative idea is feasible and that will it generate value for the company in the long term. Furthermore, the idea is just a theoretical information that just sounds good for the business future and there is further investigation pending to appraise it.