Answer:
Average Customer Retention rate = 80%
Average Value of Sales per year per customer = $120
Average customer acquisition cost = Customer acquisition oriented market expenses per month/
number of new customers acquired per month
Average customer retention cost = $75
CLV =[1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.8)] x 120-(40+75)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.8%29%5D%20x%20120-%2840%2B75%29)
=$485
A) Average customer retention rate =90%
B) Average value of sales per year per customer = $125
C) Average customer acquisition cost =$60
D) Average customer retention cost =$100
CLV = [1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.9)] x 125 - (60+100)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.9%29%5D%20x%20125%20-%20%2860%2B100%29)
E) Customer Lifetime Value = 1090
Explanation:
Here are the spreadsheets.
This unique set of associations that consumers will make with the Jeep brand is referred to as brand image
.
Option C
<u>Explanation:
</u>
Marketing branding analyzes and designs the image of a brand throughout the market. For sales and marketing, it is important to develop a good connection to the target market. The commodity, its appearance, quality, and labelling, etc. are the measurable aspects of brand management.
Brand Image is an idea or perception that consumers create in their head within a certain period of time about a specific brand. The brand image can be characterized as the vision and interaction of current and potential customers with the brand. The company photo ultimately fills the customer's mind. Brand image can be similar or completely opposite to brand identity.
Answer:
Vaughn should produce Plain as it makes greater profit.
Explanation:
Vaughn Manufacturing can sell all the units it can produce of either Plain or Fancy but not both.
Plain has a unit contribution margin of $86 and takes two machine hours to make and Fancy has a unit contribution margin of $111 and takes three machine hours to make.
There are 2400 machine hours available to manufacture a product.
Profit per machine hour for Plain
= 
= $43
Profit per machine hour for Fancy
= 
= $37
The difference in profit
= $43 - $37
= $6
Plain makes $6 more profit per machine hour than Fancy.
Explanation:
Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.
Answer:
Tell me about yourself.
What are your strengths?
What are your weaknesses?
Why do you want this job?
Where would you like to be in your career five years from now?
What's your ideal company?
What attracted you to this company?
Why should we hire you?
Explanation:
They are basic questions :]
