Question

A marketing specialist needed to find a new way of marketing the company's main product to its potential clients. While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan. According to the creative process model, which of the following is the next stage in the creative process after such inspiration?A. preparation.
B. incubation.
C. verication.
D. insight.
E. morphological analysis.

Answer 1

According to the creative process model, verification is the next stage in the creative process after such inspiration.

Option: C

Explanation:

The creative process can be split into four phases: planning, incubation, enlightenment and verification. During the first level, data is collected from your brain. After all, new ideas aren't coming out of a vacuum. You let your mind wander in the second level, and spread your thoughts.

You'll make links between thoughts in the third level. In the fourth level, critical thought needs to refine new ideas in order to address their target convincingly.  Such creative method offers the complete technique to give birth to new ideas from just a hint.