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Juliette [100K]
2 years ago
5

Esme Inc., a manufacturer of cosmetics, ran an ad campaign in which it claimed that Esme's "Vivid" range of water-proof mascara

is the best mascara in the world. It also claimed that the mascara gives 10 times more volume to the eyelashes and provides more definition to the eyes than any other mascara brand. This scenario is an illustration of ________. A) deception.B) superlative advertising.C) unfairness.D) puffery.E) unethical advertising.
Business
2 answers:
kondaur [170]2 years ago
8 0

Answer:

D) puffery

Explanation:

In advertising, puffery refers to promoting a product or services using broadly exaggerated statements or testimonials.

They are legal because they are based on subjective terms (opinions) and not objective terms (measurable facts). E.g. the statement "most delicious steak in the world" cannot be proven wrong because no one can show that their steak is the most delicious.

When you say some product is the best in the world, in order for it o be considered false advertising, you must promise something that is measurable, e.g. you cannot promise a car has the best mileage per gallon in the world if it doesn't because that can be measured.

Instead eyelash volume or definition is not something that can be measured scientifically, you can notice a change but that it basically an opinion. There is no scientific measure of eyelash volume or definition.

In order for puffery to be legal, it must be so exaggerated that any reasonable person should realize it is not possible or extremely unlikely to be true, at least for everyone.

Pie2 years ago
6 0

Answer:

The answer is D. Puffery.

Explanation: When an advertisement is being made, certain boastful and exaggerated claims can be made by a company about the superiority and uniqueness of their product.

This claim is termed as Puffery.

Puffery is defined as advertising or promotional content that makes exaggerated or boastful statements about a product or service that are based on opinion rather than something that can be measured.

Puffery in advertising is done based on the chance that no reasonable person would presume the exaggeration to be literally true.

This is what Esme Inc. has done by claiming that its mascara is the best in the world, and also gives ten times more volume to the eyelashes. This is an exaggerated claim.

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Cart Vader is a new business venture aimed toward selling golf carts to be used as neighborhood recreational vehicles. The new C
storchak [24]

Answer:

d. perfect price discrimination.

Explanation:

According to my research on different pricing strategies, I can say that based on the information provided within the question the business owner is attempting to practice perfect price discrimination. This term refers to when a company charges different prices for each sale of the same product, usually charging the highest possible price and allowing room for negotiations. Which is exactly what Cart Vader is doing with it's golf carts.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

5 0
3 years ago
You wish to retire in 20 years, at which time you want to have accumulated enough money to receive an annual annuity of $24,000
den301095 [7]

Answer:

$3,286.52

Explanation:

Interest rate per annum = 12.00%

Number of years = 25

Number of compounding per per annum = 1

Interest rate per period (r) = 12.00%

Number of periods (n) = 25

Payment per period (P) = $24,000

PV of $24,000 payments after 20 years = P * [1 - (1/(1+r)^n)]/ r

PV of $24,000 payments after 20 years = 24000*[1-(1/(1+12%)^25]/12%

PV of $24,000 payments after 20 years = $188,235.34

Interest rate per annum = 10.00%

Number of years= 20

Number of payments per per annum = 1

Interest rate per period (r) = 10.00%

Number of periods (n) = 20

Future value of annuity (FVA) = $188,235

Annual contribution (P) = FVA/ ([ (1+r)^n - 1] / r)

Annual contribution (P) = 188235/(((1+10%)^20-1)/10%)

Annual contribution (P) = $3,286.52

5 0
2 years ago
Flexible Budget for Various Levels of Production Budgeted amounts for the year: Materials 2 leather strips $7.00 Labor 1.5 hr. $
trapecia [35]

Answer:

Results are below.

Explanation:

Giving the following information:

Materials 2 leather strips $7.00

Labor 1.5 hr. $18.00

VOH 1.5 hr. $1.20

FOH $6,800

<u>First, we will determine the total cost at different production levels:</u>

3,500:

Direct material= 3,500*7= 24,500

Direct labor= 18*3,500= 63,000

VOH= 3,500*1.2= 4,200

FOH= 6,800

Total cost= $98,500

4,000:

Direct material= 4,000*7= 28,000

Direct labor= 18*4,000= 72,000

VOH= 4,000*1.2= 4,800

FOH= 6,800

Total cost= $111,600

4,500:

Direct material= 4,500*7= 31,500

Direct labor= 18*4,500= 81,000

VOH= 4,500*1.2= 5,400

FOH= 6,800

Total cost= $124,700

<u>Finally, the unitary cost:</u>

<u></u>

3,500:

Unitary cost= 98,500 / 3,500= $28.14

4,000:

Unitary cost= 111,600 / 4,000= $27.9

4,500:

Unitary cost= 124,700 / 4,500= $27.71

The production costs are essentially variable. In unitary bases, they remain constant. The fixed costs vary with the level of production on a unitary basis. <u>Therefore, the higher the units produced, the lower the fixed unitary cost.</u>

3 0
3 years ago
Ж I NEED HELP!
IgorC [24]

The process you need to to start a fashion clothing brand.

  • Fist step is to recognized the fashion need in the market.
  • Create your business plan.
  • Know your specific audience.
  • Start drawing and then designing the cloth
  • look for a good clothing maker
  • Choose and Make a brand name, logo, etc.
  • Set a target price and start marketing/distribution process..

<h3>What is Clothing Brand?</h3>

This is known to be that key Identification that pertains to a given Manufacturer and it is one that is only used in the line of business such as manufacturing, distributing, etc., of clothes.

Note that by flowing the steps above, one can make a great fashion brand in the long run.

Learn more about clothing brand from

brainly.com/question/24264007

#SPJ1

7 0
1 year ago
Which of the following product costing methods produces the most precise product costing information? Select one: A. Organizatio
Doss [256]

Answer:

The correct answer is letter "B": Activity-based costing.

Explanation:

Activity-Based Costing or ABC is a type of managerial accounting that assigns certain indirect costs to the item that generates the bulk of those costs. In the industrial sector, ABC is mainly used to help measure the true cost of output per unit. Compared to other costing methods, ABC provided more clear information because it considers information about the <em>company's activities, the quantity of those activities and their costs</em> in the production process.

8 0
3 years ago
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