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Juliette [100K]
3 years ago
5

Esme Inc., a manufacturer of cosmetics, ran an ad campaign in which it claimed that Esme's "Vivid" range of water-proof mascara

is the best mascara in the world. It also claimed that the mascara gives 10 times more volume to the eyelashes and provides more definition to the eyes than any other mascara brand. This scenario is an illustration of ________. A) deception.B) superlative advertising.C) unfairness.D) puffery.E) unethical advertising.
Business
2 answers:
kondaur [170]3 years ago
8 0

Answer:

D) puffery

Explanation:

In advertising, puffery refers to promoting a product or services using broadly exaggerated statements or testimonials.

They are legal because they are based on subjective terms (opinions) and not objective terms (measurable facts). E.g. the statement "most delicious steak in the world" cannot be proven wrong because no one can show that their steak is the most delicious.

When you say some product is the best in the world, in order for it o be considered false advertising, you must promise something that is measurable, e.g. you cannot promise a car has the best mileage per gallon in the world if it doesn't because that can be measured.

Instead eyelash volume or definition is not something that can be measured scientifically, you can notice a change but that it basically an opinion. There is no scientific measure of eyelash volume or definition.

In order for puffery to be legal, it must be so exaggerated that any reasonable person should realize it is not possible or extremely unlikely to be true, at least for everyone.

Pie3 years ago
6 0

Answer:

The answer is D. Puffery.

Explanation: When an advertisement is being made, certain boastful and exaggerated claims can be made by a company about the superiority and uniqueness of their product.

This claim is termed as Puffery.

Puffery is defined as advertising or promotional content that makes exaggerated or boastful statements about a product or service that are based on opinion rather than something that can be measured.

Puffery in advertising is done based on the chance that no reasonable person would presume the exaggeration to be literally true.

This is what Esme Inc. has done by claiming that its mascara is the best in the world, and also gives ten times more volume to the eyelashes. This is an exaggerated claim.

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Which of the following is a benefit of outsourcing? a. It makes employees self-reliant. b. It helps a firm meet its expansion ne
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Answer:

C. It eliminates jobs that tend to be repetitious.

Explanation:

Outsourcing is usually engaged in business to beat down the cost of production, it is the act in which a particular company invite another company from outside to carry out some service for them on agreement however, this service is been carried out at home.

It should be noted that one of the benefit of outsourcing is that It eliminates jobs that tend to be repetitious.

4 0
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Suppose that real domestic output in an economy is 20 units, the quantity of inputs is 10, and the price of each input is $4. An
Arisa [49]

Answer:

$2 per-unit cost of production

Explanation:

since 20 units are produced and 10 units of input are used so,

divide 20/ 10 to get per unit cost of production.

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6 0
3 years ago
which is the value of the work actually performed up to a specific point in time, is calculated by multiplying the TBC by the pe
bearhunter [10]

Answer:

The answer is EV (Earned Value)

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I hope these helps, if it does please give brainliest.

3 0
3 years ago
Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylen
Karo-lina-s [1.5K]

Answer:

<u>Using related diversification to achieve value by integrating vertically in order to acquire market power.</u>

Explanation:

First, let's understand what are the stages of a supply chain, they are:

  1. commodities
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In this regard, we can see that Shaw Industries controls more than one stage of its supply, commodities and manufacturing chain, which characterizes vertical integration.

Therefore, the most appropriate alternative to the question is that the company gains a greater market gain with this strategy because it increases the management and quality control, by ensuring that the inputs and processes are in accordance with its standards, which guarantees a product of higher quality and consequently better positioned on the market.

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3 years ago
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