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Juliette [100K]
3 years ago
5

Esme Inc., a manufacturer of cosmetics, ran an ad campaign in which it claimed that Esme's "Vivid" range of water-proof mascara

is the best mascara in the world. It also claimed that the mascara gives 10 times more volume to the eyelashes and provides more definition to the eyes than any other mascara brand. This scenario is an illustration of ________. A) deception.B) superlative advertising.C) unfairness.D) puffery.E) unethical advertising.
Business
2 answers:
kondaur [170]3 years ago
8 0

Answer:

D) puffery

Explanation:

In advertising, puffery refers to promoting a product or services using broadly exaggerated statements or testimonials.

They are legal because they are based on subjective terms (opinions) and not objective terms (measurable facts). E.g. the statement "most delicious steak in the world" cannot be proven wrong because no one can show that their steak is the most delicious.

When you say some product is the best in the world, in order for it o be considered false advertising, you must promise something that is measurable, e.g. you cannot promise a car has the best mileage per gallon in the world if it doesn't because that can be measured.

Instead eyelash volume or definition is not something that can be measured scientifically, you can notice a change but that it basically an opinion. There is no scientific measure of eyelash volume or definition.

In order for puffery to be legal, it must be so exaggerated that any reasonable person should realize it is not possible or extremely unlikely to be true, at least for everyone.

Pie3 years ago
6 0

Answer:

The answer is D. Puffery.

Explanation: When an advertisement is being made, certain boastful and exaggerated claims can be made by a company about the superiority and uniqueness of their product.

This claim is termed as Puffery.

Puffery is defined as advertising or promotional content that makes exaggerated or boastful statements about a product or service that are based on opinion rather than something that can be measured.

Puffery in advertising is done based on the chance that no reasonable person would presume the exaggeration to be literally true.

This is what Esme Inc. has done by claiming that its mascara is the best in the world, and also gives ten times more volume to the eyelashes. This is an exaggerated claim.

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Only 3 days after the attacks of 9-11, Northwestern Mutual began providing death benefits to surviving families of the first res
Luda [366]

Answer:

Empathy

Explanation:

Empathy is the ability of a person of business entity to understand the thoughts, feelings, and emotions of their customers. It is the ability to personalise the customer's situation.

This makes the business go the extra mile in solving the customer's problem.

In this scenario Northwestern mutual felt the pain and understood the financial needs of the families of first responders during the 9-11 attack.

So without official death certificates they paid death benefits only 3 days after the attacks.

Other insurance companies however did not empathise with their customers and only paid death benefits some months to a year.

5 0
3 years ago
Vital Industries manufactured​ 2,400 units of its product Huge in the month of April. It incurred a total cost of​ $132,000 duri
jarptica [38.1K]
The answer is C. $39☺️
4 0
3 years ago
Read 2 more answers
Which is not among the current strategies used to prevent lead poisoning?
Artist 52 [7]
The answer to this question is labels<span> on lead-based paint
Labels on lead-based paint does not contribute tpreventingnt lead poisoning as much as advocating to not using such product
Rather than using lead-based paint, people could opt to use safer products such as titanium-white based paint, which is proven to be less toxic.

</span>
4 0
3 years ago
Three months of rent were prepaid on May 1 for $7,200, but two months have now expired, leaving only one month prepaid at June 3
Dafna11 [192]

Answer:

b- $2,400

Explanation:

The computation of the amount that should be recorded is given below:

= 3 months rent ÷ number of months

= $7,200 ÷ 3 months

= $2,400

Hence, the amount of rent that should be recorded is $2,400

Therefore the option b is correct

The same should be considered

7 0
2 years ago
Nash's Trading Post, LLC had an increase in inventory of $88800. The cost of goods sold was $414400. There was a $22200 decrease
makkiz [27]

Answer: $525,400

Explanation:

From the question, we are informed that Nash's Trading Post, LLC had an increase in inventory of $88800, the cost of goods sold was $414400 and that there was a $22200 decrease in accounts payable from the prior period.

Using the direct method of reporting cash flows from operating activities, Nash's's cash payments to the suppliers will be:

= $88,800 + $414400 + $22200

= $525,400

4 0
3 years ago
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