1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Juliette [100K]
3 years ago
5

Esme Inc., a manufacturer of cosmetics, ran an ad campaign in which it claimed that Esme's "Vivid" range of water-proof mascara

is the best mascara in the world. It also claimed that the mascara gives 10 times more volume to the eyelashes and provides more definition to the eyes than any other mascara brand. This scenario is an illustration of ________. A) deception.B) superlative advertising.C) unfairness.D) puffery.E) unethical advertising.
Business
2 answers:
kondaur [170]3 years ago
8 0

Answer:

D) puffery

Explanation:

In advertising, puffery refers to promoting a product or services using broadly exaggerated statements or testimonials.

They are legal because they are based on subjective terms (opinions) and not objective terms (measurable facts). E.g. the statement "most delicious steak in the world" cannot be proven wrong because no one can show that their steak is the most delicious.

When you say some product is the best in the world, in order for it o be considered false advertising, you must promise something that is measurable, e.g. you cannot promise a car has the best mileage per gallon in the world if it doesn't because that can be measured.

Instead eyelash volume or definition is not something that can be measured scientifically, you can notice a change but that it basically an opinion. There is no scientific measure of eyelash volume or definition.

In order for puffery to be legal, it must be so exaggerated that any reasonable person should realize it is not possible or extremely unlikely to be true, at least for everyone.

Pie3 years ago
6 0

Answer:

The answer is D. Puffery.

Explanation: When an advertisement is being made, certain boastful and exaggerated claims can be made by a company about the superiority and uniqueness of their product.

This claim is termed as Puffery.

Puffery is defined as advertising or promotional content that makes exaggerated or boastful statements about a product or service that are based on opinion rather than something that can be measured.

Puffery in advertising is done based on the chance that no reasonable person would presume the exaggeration to be literally true.

This is what Esme Inc. has done by claiming that its mascara is the best in the world, and also gives ten times more volume to the eyelashes. This is an exaggerated claim.

You might be interested in
Under the gold standard the fixed price of gold was $20.67 per ounce in the United States. The fixed price of gold was £4.2474 p
madam [21]
The answer of the question is b
6 0
3 years ago
Amy and mike are going to an amusement park. they each bought ice cream, and mike got a soda. amy. y had a $10 coupon to put tow
N76 [4]

We have that

Cost total-------------------------$10 coupon+$30.25=$40.25

<span>ice cream costs                        $1.50*2</span>= -$3

<span>admission cost                        $18*2</span>= -$36

<span>soda cost                                   $X*1</span>= -$X

 $40.25=$3+$36+$X

$X= $ 1.25

a soda costs at the amusement park $ <span>1.25</span>

5 0
3 years ago
Read 2 more answers
Bunker makes two types of briefcase, fabric and leather. The company is currently using a traditional costing system with labor
WARRIOR [948]

Answer:

$93,750

Explanation:

Required: "<em>Calculate the overhead assigned to the fabric case using the traditional costing system based on direct labor hours."</em>

<em />

Total estimated overhead costs (A) = 150,000

Total labor hours (B) = 15,000 + 9,000 = 24,000

Overhead allocation rate (C) = A/B = 150,000/24,000

Overhead allocation rate (C) = $6.25 Per labor hour

Total labor hours used by Fabric case (D) = 15,000 Hours

Overhead assigned to the fabric case (C*D) = $6.25 Per labor hour * 15,000 Hours = $93,750

5 0
3 years ago
Help please!!!! will mark brainlest!!
alina1380 [7]
Answer:

For centuries the guideline for business transactions was the Latin term “caveat emptor” (let the buyer beware). This principle suggests that the seller is not responsible for the buyer’s welfare. In other words such principle gives the buyer the sole responsibility for checking the quality and suitability of the goods that he is buying from the seller before making a final purchase.
6 0
2 years ago
A client/server network is an example of ________ administration
sladkih [1.3K]
<span>A client/server network is an example of Central administration
In computer network, a central administration refers to something that enabled several computers to be connected under a single medium.
An example of The real life implication of a client/server net work is the system that we use for online multiplayer gaming</span>
4 0
3 years ago
Other questions:
  • The law of increasing opportunity costs:_______a. refutes the principle of comparative advantage. b. applies to land-intensive c
    14·1 answer
  • A company wants to set up operations in a country with the following corporate tax rate structure: Taxable Income Tax Rate &lt;$
    13·1 answer
  • _____ is a direct inducement offering extra incentives anywhere along the marketing route to enhance the movement or accelerate
    15·1 answer
  • Jake is a highly qualified individual. He recently had an interview for the position of a bank manager. The interview went well.
    9·1 answer
  • If the expected sales volume for the current period is 9,000 units, the estimated the beginning inventory is 200 units and the d
    8·1 answer
  • ______ is a chemical that captures energy for photosynthesis.
    9·1 answer
  • G To what extent do managers need to have experience in accounting and with financial statements?
    11·1 answer
  • Kathleen is considering expanding her dress shop. if interest rates rise she is:
    9·1 answer
  • When is the bargaining power of the buyer greater than that of the supplier?.
    12·1 answer
  • Jessica submitted to cancel event request form to cancel event she is scheduled to conduct three weeks from today the only adver
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!