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exis [7]
3 years ago
11

In the beer industry, advertising continues throughout the year but may increase at holiday periods such as Memorial Day, Labor

Day, or the Fourth of July. The industry uses a(n) _____________________ schedule.
Business
1 answer:
Sunny_sXe [5.5K]3 years ago
6 0

Answer:

<u>Pulsing </u>

Explanation:

Pulsing refers to an advertisement scheduling strategy, whereby advertising for products operates at low level throughout the year, except for special days and occasions wherein the products get massively advertised.

During peak seasons, the products get heavily advertised.

In the given case, the beer industry follows such advertisement schedule whereby throughout the year advertising is conducted at a moderate level and during peak days witnesses a substantial jump.

Such an advertisement schedule is referred to as Pulsing.

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Xbox video game consoles were developed through a joint venture between Microsoft and the WWE (World Wrestling Entertainment). P
SSSSS [86.1K]

Answer:

The Implementation Phase

Explanation:

A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.

A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.

Such a plan incorporates the following phases:

  1. Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
  2. Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
  3. Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
  4. Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.

In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.

8 0
3 years ago
During its first year of operations, a company entered into the following transactions: Borrowed $5,000 from the bank by signing
fiasKO [112]

Answer:

The amount of total assets at the end of the year is $15,600

Explanation:

The computation of the total assets is shown below:

= Borrowed amount + issued stock to owners + purchase of supplies - paid to supplies

= $5,000 + $10,000 + $1,000 - $400

= $15,600

We considered all the items which are given in the question. The payment made to supplies should be deducted as it reduced the balance of cash So, the remaining items would be added

8 0
3 years ago
For its newest gaming console, Star Electronics decides to tell consumers about the product by placing a full-page advertisement
m_a_m_a [10]

The magazine ad which helps the firm to tell prospective consumers about the electronic product is as example of channel of communication in communication process.

<h3>What is a channel of communication?</h3>

This are different mediums through which a firm or sender send its  message to its intended audience.

Therefore, the magazine ad plays the role of a channel of communication because its helps to tell prospective consumers about the its electronic product

Read more about channel of communication

<em>brainly.com/question/771405</em>

8 0
2 years ago
Sheffield Corp. took a physical inventory on December 31 and determined that goods costing $165,000 were on hand. Not included i
Marina86 [1]

Answer: $272,570

Explanation:

4 0
3 years ago
If the number of employed workers equals 200 million and the number of unemployed workers equals 20 million, the unemployment ra
fenix001 [56]

If the number of employed workers equals 200 million and the number of unemployed workers equals 20 million, the unemployment rate equals 9%.

<h3>What is the unemployment rate?</h3>

The unemployment rate is the percentage of the labour force that is unemployed.

The unemployment rate = (number of unemployed people / total labour force) x 100

Total labour force = 200 million + 20 million = 220 million

(20 / 220) x 100 = 9%

To learn more about unemployment, please check: brainly.com/question/10940465

#SPJ1

5 0
2 years ago
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