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Phantasy [73]
4 years ago
7

You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State, and have ma

de numerous friendships with faculty members, current students, and community members. Because of this, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments, to develop customer profiles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral). In one or more fully formed paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer profile of patrons appropriate for The Daily Grind.
Business
1 answer:
11111nata11111 [884]4 years ago
5 0

Answer and Explanation:

Demographic: the demographic aspect in looking at market segmentation variables in his coffee business would consider such things as age brackets, gender and different groups of population that would be interested in what his business aims to offer. Individuals who are in the older age brackets such as from 30-70 would be interested in coffee. Also these individuals are usually educated

Geographic:

This variable would consider where consumers are located geographically. Therefore are customers able to access the coffee shop easily I'm terms of proximity. How convenient is it to move to to the coffee shop from the customers location?

Psychographic:

what is customers attitudebor lifestyle ? Are customers thorough about the kind of coffee they want. Will customers accept to pay higher for higher quality coffee.

Behavioral: customers may consider the coffee shop a relaxation spot or a place to hangout with friends and family while enjoying a nice cup of coffee. What does this group do most and associate coffee with?

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Decrease in money demand shifts the (IS/LM ) curve to the _____________ and leads to a ________________ in Y and ______________
ch4aika [34]

Answer:

LM curve will shift left and lead to decrease in Y and increase in r.

Explanation:

When money demand decreases, it will cause LM curve to shift up to the left. There will be decrease in Fed which causes decrease in money supply. The upward shift of LM curve will lower the income and raise interest rates.

3 0
3 years ago
Why is marketing poorly understood?
iren2701 [21]
Most people think some marketing is a scam or fake deals.
7 0
3 years ago
When you stuff dollar bills under your mattress, knowing that they will be there next year to help buy your next major purchase,
olasank [31]

Answer:

Store of wealth

Explanation:

Store of wealth means that money retains it value and purchasing power over time. Thus, it can be stored or kept away and used sometime in the future without money losing its value.

Other functions of money are :

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2. Unit of account: money can be used to determine the value of goods and services being exchanged.

I hope my answer helps you

3 0
3 years ago
Part 1 Ken is the produce manager at saying way a large Supermarket that is part of a national chain. After completing a few man
Dvinal [7]

The people who may be significantly affected by the outcome of this negotiation by the manager include the employer and the customers.

<h3>Who is a manager?</h3>

It should be noted that a manager simply means an individual who oversees the team in a company and ensures that the goals of the company are achieved.

In this case, Ken is the produce manager at saying way a large Supermarket that is part of a national chain and after completing a few management courses offered by his employer, as well as five years of service at the supermarket, he is up for a promotion to assistant manager and is about to negotiate his new salary.

In this case, the people who may be significantly affected by the outcome of this negotiation by the manager include the employer and the customers. This was illustrated in the information.

Learn more about manager on:

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4 0
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What effect would a bumper crop most likely have on the price of that crop?​?
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<span>This will most likely drive down the price of that crop. Price is a function of demand and supply, if a bumper crop leads to much more supply with little change on the demand side, the price of the supply will have to reduce for the market to clear.</span>
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4 years ago
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