Answer:
Explanation:
Variable cost = 60% x $150 = $90
a) Total contribution margin in dollars = ($150 - $90) x 550 = $33,000
b) Unit contribution margin = 150 - 90 = $60
c) Contribution margin ratio = 60/150 = 40%
Answer:
<u>Marketing mix.</u>
Explanation:
Marketing mix is defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is to help the company achieve its goals in the market by using a set of marketing tools.
There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:
- Product: Differentiation of design, packaging, brand. Warranty Policy
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Price: Discounts and terms of payment and financing.
- Place: Store, distribution channel, logistics.
- Promotion: Advertising, promotions.
Answer:
Getting a personal introduction to a strategic investor or business partner means everything to an entrepreneur. Likewise, executives depend on being able to pick up the phone to get insights into a new market or find the world's greatest marketing guy.
<span>Utility gained with each individual unit of a good that you purchase is called </span>a. marginal utility
This is of high importance because marginal utilities are used to determine how many items a consumer is willing to buy.
<span>If the Fed believes the economy is about to fall into recession, it should use an expansionary monetary policy to lower the interest rate and shift AD to the right. When using an expansionary monetary policy a central bank will use its tools to stimulate the economy. They increase the supply of money, lower interest rates and increase aggregate demand.
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