Here Jack is influenced by what Burrhus Frederic Skinner an American
psychologist calls negative reinforcement. Negative reinforcement which is the
opposite of positive reinforcement and it means that the rate of behavior is increased
in order to avoid an unpleasant situation or unpleasant stimulus or negative
outcome.
To rule the vast territory, the Qin instituted a rigid, authoritarian government; they standardized the writing system, standardized the measurements of length and weight and the width of highways, abolished all feudal privileges, oversaw large-scale construction of what then became the first Great Wall.
