Question

Raiment Inc. manufactures sewing machines. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Raiment is using _____ to attract readers' attention and more efficiently utilize advertising dollars.A. gatefolds
B. bleed pages
C. total page ads
D. creative space buys
E. overruns

Answer 1

Answer:

D. creative space buys

Explanation:

Creative space buys: It is advertisers to purchase space units in certain combinations to increase the impact on the customer. Advertising space attracts the attention of the end-user due to its creativity and placement in the city. Advertisers use strategies to make the most use of resources and space provided to attract maximum customers for the products. The advertiser buys space to efficiently utilize the advertising fund they have.

In the given case, manufacturer use creative space buy as purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines. It will attract readers' attention and more efficiently utilize advertising dollars.