Julio is
devising a marketing plan for introducing his company's products into a new
market. Julio comes up with customized marketing strategies that cater to the
unique needs of the new market. all his decisions involve risk and uncertainty
as he is unaware of the conditions in the new market. The type of decision
being made by Julio in the above situation is called a non-programmed decision.
Non-programmed decision deals with risk and uncertainty. It is also complex and
unstructured.
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A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens. acclaimed behavioral economist shlomo bernatzi reveals a toolkit or interventions for the digital age. using provocative case studies and engaging reader exercises.
