Social earned media: The social earned media is earned by viral videos, games, reviews, reports shares and recommendation that is being picked up by the third party. The earned media is the combination of the strong ranking on search engines and the quality of content that is distributed by the brand. Ranking of the first page is highly important to receive higher engagement and shares that are very important.
Social paid media:
It is basically to promote the content by paying that help n ball roiling and big exposure. Face-book, Insta-gram, whats-up these are some content website that promotes your website page
I don't think they serve for life but more they serve for a many number of years,and then retire. but the federal government appoints them to those terms.
