Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
a
Explanation:
Vertical integration is when a firm acquires a business further in its production chain. For example, a sandwich company purchasing a bakery
Barcelona demands a certain level of quality and the organization is continuously raising the bar on expectations. The individual that would be best fit for working at Barcelona is the person with Strong Type B personality
Answer: Option (d) is correct
Explanation:
Type B personality people are fit for working in Barcelona. They are the ones who are stress- free. They have control over their emotions. They are mostly relaxed and not at all aggressive.
They can comfortably express them without any kind of hesitation. They possess patience which is of utmost importance in any field. Their flexible nature enables them to adapt to changes quickly. They are highly motivated but have laid back attitude.
Answer:
Corporate espionage.
Explanation:
Corporate espionage is the act of utilizing espionage techniques for business or financial purposes. We normally consider "espionage" regarding spies taking a shot at benefit of one government attempting to get data about another.
Answer: Quick service
Explanation:
According to the given question, the few restaurants student opting quick service management is the process of lack of varieties, opportunities and the glamour.
The Quick service is one of the disadvantage method using in the management as it contain the fast serving of the food and lack of the various types of variety in the food menu.
We are not able to manage all the stuff in order to satisfying the customer requirement and also lacks the opportunities for the self expression. Therefore, Quick service is the correct answer.
