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Lana71 [14]
3 years ago
13

Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on

convenience. This type of consumer segmentation by Campbell Soup is referred to as ________ segmentation. psychographic benefit occupational behavioral demographic
Business
1 answer:
vodka [1.7K]3 years ago
3 0

Answer:

The correct answer is "benefit segmentation"

Explanation:

The Benefit segmentation refers to the segment of cutomers classify by the perception of a specific good or service, in other words, it shows the benefits that a customer receives by segments.

This type of segmentation is utilized in the industry of cosmetics and clothing.

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Lewis Company sold equipment for $11,000. The equipment originally cost $25,000 in 2014 and $6,000 was spent on a major overhaul
vredina [299]

Answer:

Dr Cash 11,000

Dr Accumulated Depreciation-Equipment 20,000

Equipment 31,000

Explanation:

Preparation of the Journal entry to record the disposition of the equipment

Since we were told that Lewis Company sold

the equipment for the amount of $11,000 in which the Accumulated Depreciation on the equipment to the date of disposal was the amount of $20,000 this means the journal entry to record the disposition of the equipment will be :

Dr Cash 11,000

Dr Accumulated Depreciation-Equipment 20,000

Equipment 31,000

(20,000+11,000)

4 0
3 years ago
Which of the following types of venue is favored by small-business retailers?
kondor19780726 [428]
The type of venue that small-business retailers favor is C.SPECIALTY SHOP.

Being in a specialty shop, your products will be prominently displayed and competition is minimal <span>compared to other given venues.

Customers, looking for specific items that you can offer, usually  prefer going directly to the shops instead of wasting time looking around those bigger venues searching for items they need. </span>
8 0
3 years ago
What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do
bonufazy [111]

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

4 0
3 years ago
Silvana Inc. projects the following data for the coming year. If the firm follows the residual dividend policy and also maintain
Goshia [24]

Answer:

The dividend payout ratio is 43.33% as shown below

Explanation:

EBIT is an acronym for earnings before interest and tax, it is given as $2 million.In other words, to arrive at net income we need to deduct interest on loan and tax.

EBIT                                                 $2000000

less interest(5000000*10%)         ($500000)

Earnings before tax                       $1500000

Tax @40%                                        ($600000)

Net income                                      $900000

Since capital project requires 60% of equity(net income belongs to equity holders),hence we need to deduct 60% of capital outlay from net income to arrive at distributable earnings.

distributable earnings =$900000-(60%*$850000)

                                     =$390000

Hence dividend payout ratio=distributable earnings/net income

                                               =$390000/$900000

                                                =43.33%

8 0
3 years ago
By definition, employee engagement encompasses which of the following dimensions?
Mariulka [41]

Answer:

a, motivational

b, emotional

c, Rational

Explanation:

Employees engagement is level to which an employee has passion for his/her job (motivation), commitment to the firm (emotion) as well as his/her rational input in his/her efforts (rationality or use of discretion).

Employee engagement could be mistaken for employee satisfaction but they are not related.

5 0
3 years ago
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