Question

Professional organizations and producer groups have an incentive to a. encourage advertising in order to enhance competition on the basis of price. b. restrict advertising in order to enhance competition on the basis of price. c. restrict advertising in order to reduce competition on the basis of price. d. encourage advertising in order to reduce competition on the basis of price.

Answer 1

Professional organizations and producer groups have the incentive to restrict advertising in order to reduce competition on the basis of price.

Advertising has the power to influence the tastes of the consumers of a product. Effective restrictions on advertising also helps to raise the profit that a business makes.

It does this by the reduction of price sensitivity and also leading to a fall in the number of competitive firms.

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