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Vsevolod [243]
3 years ago
13

Kate is the sales representative for a major textbook publisher. When she calls on the business faculty at General University, s

he also tries to meet with several students to get their feedback on textbooks. She passes this feedback to her managers to guide the development of the publisher's future textbooks. The students are the ____________ in the B2B buying center.
Business
1 answer:
liq [111]3 years ago
3 0

Answer: Users.

Explanation:

There are 7 positions in the Buyer Decision Process which includes the Initiators, the buyers, decision makers, influencers, Users and Gatekeepers.

The Users are the finally people who actually use the product and their opinion matters. They are usually consulted on how to make a product better in the post-evaluation process.

Kate as a sales representative arranged to meet students and got their feedback on textbooks with the aim of using their feedback to make their textbooks better. This would signify that the students play a USER role in the buying centre and their opinion is being used to learn to make a product better. Also, the company sells textbooks and textbooks are usually for students.

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Foreign businesses in India appear to receive unusually close scrutiny and must meet special regulations, aimed at protecting lo
svlad2 [7]

Answer: .A) nontariff trade barrier

Explanation:

A Non-Tariff trade barrier as the term implies, refers to measures apart from the imposition of tariffs meant to protect local businesses in a country by restricting the trade of international products in that same country.

Such measures include but are not limited to,

• Quotas,

• Levies,

• Embargos, and

• Sanctions etc

6 0
3 years ago
Identify the correct pricing strategy. Incorporating _______ pricing strategy drives customers to pay a higher price for a valua
harkovskaia [24]

Answer:

Premium, value

Explanation:

Premium Pricing Strategy: this a strategy used by companies to drive up the prices for their products. This strategy is used when customers can be convinced that a company will offer a higher value than its competitors.

For example, looking at the prices of a Rolls Royce Phantom and a Toyota, one costs $450,000 and the other costs $25,000, both will take you from your office to your house, but some customers will prefer to buy the Rolls Royce, this is because of the value the Rolls Royce offers.

Value: this is the worth or usefulness of something. Therefore, if a company can offer value for money, customers will be willing to pay.

8 0
3 years ago
The Hawthorne studies began as the type of experiment recommended by Scientific Management. Researchers were trying to find the
3241004551 [841]

Answer:

George Elton Mayo

Explanation:

Based on the scenario being described within the question it can be said that the individual being mentioned is George Elton Mayo. Mayo was an Australian Psychologist who was born on December 26, 1880. Mayo greatly contributed to the creation of the management theory which helped establish modern human relations management methods as well as creating the frame and focus on social dynamics.

5 0
3 years ago
Read 2 more answers
Has Coronvirus affected what you buy? Why or why not?
marin [14]

Answer:

corona virus has affected us in mental aand physical condition

8 0
3 years ago
The leadership team meets weekly to update each other on what events are taking place in each unit. Each division director compl
rewona [7]

Answer:

The leadership team meets weekly to update each other on what events are taking place in each unit. Each division director completes an update report to be attached to the minutes. Since many of the division directors meet with each other, there are rarely any surprises. This weekly communication calls for <u>an increased number of face to face meetings.</u>

Explanation:

This is an example of face to face meetings and quite an increase of the same in the organization in order to update each other on the events that are taking place in the organization.

4 0
4 years ago
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