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Vsevolod [243]
3 years ago
13

Kate is the sales representative for a major textbook publisher. When she calls on the business faculty at General University, s

he also tries to meet with several students to get their feedback on textbooks. She passes this feedback to her managers to guide the development of the publisher's future textbooks. The students are the ____________ in the B2B buying center.
Business
1 answer:
liq [111]3 years ago
3 0

Answer: Users.

Explanation:

There are 7 positions in the Buyer Decision Process which includes the Initiators, the buyers, decision makers, influencers, Users and Gatekeepers.

The Users are the finally people who actually use the product and their opinion matters. They are usually consulted on how to make a product better in the post-evaluation process.

Kate as a sales representative arranged to meet students and got their feedback on textbooks with the aim of using their feedback to make their textbooks better. This would signify that the students play a USER role in the buying centre and their opinion is being used to learn to make a product better. Also, the company sells textbooks and textbooks are usually for students.

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andrew-mc [135]
They can afford top notch healthcare
3 0
3 years ago
Jeff is an entrepreneur who decided to start an online bakery. Since all his business will be done online and he can bake in his
nekit [7.7K]

Answer:

competition                  

Explanation:      

In simple words, competition refers to the tendency of two or more parties to perform better than one another for the sake of own personal benefits. In business, competition can be done from various perspectives like price or quality.

In the given case, Jeff has been producing at a lower cost but despite of earning high profits he is willing to sell for lower prices with the motive of competing in the market and gaining higher market share.

6 0
2 years ago
Consider a $1,000 par value bond with a 9% annual coupon. The bond pays interest annually. There are 20 years remaining until ma
Vinvika [58]

Answer:

The multiple choices are:

a. $1132

b. $1044

c. $ 962

d. $1153

e. $ 988

The correct option is C,$962

Explanation:

The price a rational and prudent investor like me would be willing to pay for the bond today is the present worth of future cash inflows receivable from the bond issuer,which comprises of annual coupon interest and the face value at maturity.

=-pv(rate,nper,pmt,fv)

rate is required rate of return expected by investor of 10%

nper is 5 years since the investor intends to hold the bond for 5 years

pmt is the annual coupon interest=$1000*9%=$90

fv is the face value of $1000

=-pv(10%,5,90,1000)=$962.09

The current  price is $962

4 0
3 years ago
Would the outcome have been different if the roles of board chairman and CEO in BP had been combined, as in many large American
hram777 [196]

\huge \text{Answer:}

In many companies, the chief executive officer (CEO), who holds the top management position in the company, also serves as chairman of the board. This is often the case with companies that have grown rapidly and still retain the initial founder in those roles.

8 0
2 years ago
True or false 1. Satisfying customer wants at a reasonable price is important to business success.
Marina CMI [18]
This is a mixture of both. You may lose a customer if you don't but most likely you will still have enough to keep moving forward with your career so I would say False
5 0
2 years ago
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