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kifflom [539]
3 years ago
10

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps

. Which of these steps would address the question "Do I know about this brand?"A) relevanceB) presenceC) performanceD) advantageE) bonding
Business
1 answer:
Rasek [7]3 years ago
4 0

Answer:

<u>A) Presence</u>

Explanation:

A brand is simply an identifying mark of a particular product manufactured by particular company.

The BRANDZ MODEL developed by Millward Brown and WPP looked at how brand building connects with customer issues.

By knowing how long a product brand has been in existence people can the question what do I know about it?

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What is an antonym for delicate?
MAXImum [283]
A antonym for delicate could be firm
8 0
4 years ago
You are compiling Bertram Boat’s balance sheet. According to your calculations, Bertram has current assets of $85,000 and proper
iragen [17]

Answer:

$318,000

Explanation:

The computation of the total assets is shown below:

= Current assets +  property, plant, and equipment - difference in amount

= $85,000 + $235,000 - $2,000

= $318,000

The difference of amount is

= Account receivable - collected amount

= $50,000 - $48,000

= $2,000

Since the current asset is already given so we considered the difference in amount to find out the total asset.

3 0
3 years ago
What is the expected cashflow of the company XYZ in year 1 if its EBIT in year 1 is $270,000, depreciation is $85,000, change in
vitfil [10]

Answer: b. 233,500

Explanation:

The expected cashflow is;

= (EBIT * (1 - tax) ) + Depreciation - change in net working capital - capital expenditure

= (270,000 * (1 - 25%)) + 85,000 - 19,000 - 35,000

= $‭233,500‬

3 0
3 years ago
The term value chain refers to the idea that a company is: Group of answer choices The producer of a series of customer-valued p
wel

Answer:

A series of activities that transform inputs into products that customers value.

Explanation:

A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks, etc.

The core benefit of a product can be defined as the basic (fundamental) wants or needs that is being satisfied, met and taken care of when a customer purchase a product.

Hence, the term that refers to the first level of a product, which depends on the customer value it generates is generally referred to as a core benefit. For example, a hotel provides a comfortable and convenient bed to spend the night (sleep) when you travel for a vacation.

On a related note, a value chain refers to the idea that a company is a series of activities that transform inputs into products that customers value.

4 0
3 years ago
1. Congress passed the Sarbanes-Oxley Act to ensure that investors invest only in companies that will be profitable.
Oksana_A [137]

Answer:

1. False

2. False

3. False

4. True

5. True

Explanation:

1.

Sarbanes-Oxley Act was a federal law that was established by congress to sweep auditing and financial statements for public companies. The main aim for this was to improve the investor confidence by improving reliability in accounting statements. Errors in the financial statements for the public companies were to be minimized following this law especially in the wake of numerous cases of corporate crime. This law was never passed to ensure that investors only invest in companies that will be profitable, since the choice of which company to invest in is exclusively left to the investor. So the above statement is false.

2.

Ethics can be defined as a set of rules and regulation that govern the moral behavior of someone. Ethical standards vary from one region to another since they are majorly cultural, for example; a behavior in the United States can be considered as appropriate while the same behavior in a different place can be inappropriate. Ethical standards are either right or wrong, and the actions are judged on these terms. Ethics don't measure whether a actions are loyal or disloyal, thus the statement is false.

3.

The primary accounting standard setting body in the United States is Financial Accounting Standards Board (FASB). This body is charged with regulating and setting the best standard of accounting practice. The FASB usually constitutes a board whose officials are rigorously assessed. The board members have to be professionals in the field of accounting.  Securities and Exchange Commission on the other hand is an independent federal agency with the authority to enforce federal security laws. Thus the statement above is false.

4.

The historical cost principle suggests that the companies record assets cost at their original cost and continue to report them at their original cost over the time the asset is held. The historical cost principle is a generally accepted accounting principle that has been in use for a long time. The definition about the historical cost principle in the question above is therefor true.

5.

The monetary unit assumption dictates that business related activities be converted to monetary units. There are some business transactions that are however quite difficult to convert into monetary units, therefor the accountant in using this principle is only obliged to record only the transactions that can be measured in money terms. The statement about monetary units in the question above is thus true.

8 0
3 years ago
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