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kifflom [539]
3 years ago
10

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps

. Which of these steps would address the question "Do I know about this brand?"A) relevanceB) presenceC) performanceD) advantageE) bonding
Business
1 answer:
Rasek [7]3 years ago
4 0

Answer:

<u>A) Presence</u>

Explanation:

A brand is simply an identifying mark of a particular product manufactured by particular company.

The BRANDZ MODEL developed by Millward Brown and WPP looked at how brand building connects with customer issues.

By knowing how long a product brand has been in existence people can the question what do I know about it?

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3 0
3 years ago
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