Answer:
(I)
b. Use the reasons-before-refusal plan.
(II)
a. Keep the refusal respectful, sensitive, and upbeat.
b. Disclose all reasons for the refusal.
d. Provide alternatives that encourage the customer to continue business with you.
Explanation:
- In the first case, the best strategy to adopt is that of presenting the "reasons-before-refusal" plan. This means that before conveying a negative message to the client, you explain the reasons of why this message necessarily has to be like that. By reading the reasons first, the customer will be more likely to agree with your assessment of the situation.
- In the second example, these are all strategies that you can use to ensure that the letter you are writing is kind and appropriate. In this letter, it is important to be respectful, sensitive and upbeat in order for the customer to know that you are taking his claim seriously. Moreover, you should be able to disclose all the reasons for the refusal so that the person is well-informed of the situation. Finally, you should be able to provide alternatives to the customer, as this might allow him to continue having business with you.
Answer: reciprocity
Explanation: In simple words, reciprocity refers to the agreement in which two parties exchange goods or services in such a way that both of them will gain benefit from such agreement.
In business it can achieved in many ways, for example by combining the efforts and resources or by providing each other some service in exchange for service from the other side.
In the given case, Jason made a deal with dodge to provide service to him in exchange for service by him. Hence we can conclude that the given case depicts reciprocity.
Answer:
Assume that you are a new analyst hired to evaluate the capital budgeting projects of the company which is considering investing in two CPEC projects, “Expansion Zone North” and “Expansion Zone East”. The initial cost of each project is Rs. 10,000. Company discount all projects based on WACC. Further, all the projects are equally risky projects and the company uses only debt and common equity for financing these projects. It can borrow unlimited amounts at an interest rate of rd 10% as long as it finances at its target capital structure, which calls for 50% debt and 50% common equity. The dividend for next period is $2.0, its expected that they will grow at the constant growth rate of 8%, and the company’s common stock sells for $20. The tax rate is 50%.
Answer: Public Relations
Explanation: The elements of a promotional marketing mix are the resources an organisation engages in its marketing promotion. They are:
Advertising, public relations, sales promotion, direct marketing and personal selling.
The above listed elements have there unique effect on the sales if an organisation.
Advertising is used to create an awareness of the product to the consumer using all forms of advertising such as radio jingle television advert, billboards etc.
Public relations is used to find out the effect of the products in the market and also to get feedbacks from consumer which will enable mgt to plan on ways to correct any issue observed.
Sales promotions are ways of giving to the consumers fee products as rewards for loyalty
Direct marketing is the use of marketing officers that will speak to consumers personally and try convincing them to try the products
Personal selling is the act of selling the products one on one to customers
