Question

Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates _________.A) central route persuasion.B) cognitive dissonance.C) peripheral route persuasion.D) role playing.

Answer 1

Answer: C Peripheral route persuasion.

Explanation:

In social thinking persuasion is key in affecting attitude. There are two cognitive pathways to affect attitudes.

Peripheral Route Persuasion i s of of these cognitive pathways.

Peripheral Route Persuasion : Changing attitudes by going around the rational mind and appealing to fears, desires, associations.

E.g. "People who buy my product are happy, attractive!"