Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. one of the benefits of e-marketing that Pepsi enjoys is that marketers and customers can share information
<h3>What are
global marketers?</h3>
Generally, To achieve global goals, global marketing is described as "marketing on a global scale reconciling or utilizing global operational differences, similarities, and possibilities."
Global marketers like Pepsico have embraced technology because it helps them connect and engage with consumers more effectively. Pepsi profits from information sharing between marketers and consumers, which is one advantage of e-marketing.
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Answer:
The Money Market.
Explanation:
The Financial markets can be broadly classified into two categories: Capital Market and Money Market. This classification is based on the maturity period of Financial instruments that trade in these markets. Lets study these two types of markets in detail:
<u>Money Market</u>
It is a market in which securities with a maturity of less than one year are traded. This is highly liquid market since the investors are repaid with the invested amount within one year of time. Due to a short duration, the instruments traded in this market are exposed to lower interest rate risk. A popular example of money market instrument can be Treasury Bills.
<u>Capital Market</u>
The securities that are traded in capital market are long-term and have a maturity of more than one year. The securities of capital market offer beefy returns to the investors due to higher duration and interest rate risks. If the security is of equity nature, then the market is termed as stock market. And if the traded security is bond, then we refer to it as a bond market. Examples of capital market instruments are shares and bonds.
Answer:
A base salary of $500,000 plus a stock option package for 250,000 shares, with 20% of shares maturing at the end of each of the next five years
Explanation:
This options will force the employee to stay in the firm for at least 5 years
Also it will tie his contribution to the market share
So their interest will be alinged with the company's interest of increasing his value and project better earnings through the five years program.
