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Answer: Soft money is the type of funds which are not regulated by the federal election commission when the political parties receive funds from business and organizations.
Explanation:
Federal Election Commission (FEC) has the sole responsibility to monitor the operations of polling during campaigning activities of all the political parties. All political parties of the US nation have to incur huge expenses to propagate the party agenda as well as objectives in the time of the public campaign. But FEC has categorized the type of funds that can be sourced by the political parties.
Hard money is the source of funds that are audited properly and regulated by the FEC. While Soft money is also the source of funds that do not have appropriate accountability and also not fully regulated by the FEC. Soft money is fully sponsored by the corporate ventures to the political parties to get their support in time of need during the phase of political emergency requirement.
Advertisers who market products like deodorants, mouthwashes, and long-distance services succeed (in general) because they: convince consumers that their products are relevant to them.
Advertising is a marketing communication that uses overtly sponsored, impersonal messages to promote or sell products, services, or ideas. Advertising sponsors are typically companies that want to promote their products and services. Advertising differs from public relations in that the advertiser pays for and controls the message. It differs from private sales in that the message is impersonal.
It is not addressed to a specific person. Advertising is conveyed through a variety of mass media, including traditional media such as newspapers, magazines, television, radio, billboards, and direct mail. New media such as search results, blogs, social media, websites, and text messages. The actual display of a message in media is called advertising.
Commercial advertising often seeks to increase consumption of a product or service through 'branding', which associates a product name or image with a particular quality in the mind of the consumer.
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