Question

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.A) hard-core loyalsB) split loyalsC) shifting loyalsD) switchersE) antiloyals

Answer 1

For example, Hard-core loyal can show the firm which brands are most competitive with its own.

Option A

Explanation:

Hard-core Loyals -who's still buying the product? Split loyal to two or three labels .

Break faithful. Move Loyals -move from product to product. Switchers-without allegiance (perhaps "contract prone," always looking for businesses or "vanity fit," finding something else)

There will certainly be a block in your friendship circle that loves so much a product that he is considered to be a loyal Hard-core product customer. IT firms such as Apple and Google have loyal customers.

The benefit of the loyal hardcore customers is that companies can be multiplied with only a small amount of motivation. This is seen every time a new galaxy Smartphone is launched by Samsung or Apple is launching a new iphone. The loyal customers themselves, which are getting ready for the new telephone to start, are doing half a job in building the movement.