Question

A pharmacy (due to increased competition from a neighboring supermarket) has now added an exclusive line of cosmetics, and has expanded its line of greeting cards and gift wrapping items. This strategy illustrates ________.

Answer 1

Answer:

The correct answer is: scrambled merchandising.

Explanation:

Scrambled merchandising refers to companies offering new products that are not necessarily related to their original business. This strategy is used when firms intend to boost their sales profits and is beneficial because the organization's store obtains the treat of one-stop shops. However, the lack of experience selling the new products could affect the business in the beginning.