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http://www.viddler.com/embed/bc9e993
After watching the video answer the following questions:
1. What are the points of difference, or unique attributes, for GoPro products?
2. What are GoPro’s primary target markets?
3. Describe the new product development process used at GoPro. How is it similar to and different from the process described in your lesson and the textbook?
4. Which of the eight reasons for new product failure did GoPro avoid to ensure the success of its products?
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Answer:</h2>
The answer for the above question is given below.
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Explanation: