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Vadim26 [7]
4 years ago
7

The first step in selecting a target market is to study the industry in which the firm intends to compete and determine the diff

erent potential target markets in that industry. This process is called:
A) market positioning
B) market splitting
C) market targeting
D) market subdividing
E) market segmentation
Business
1 answer:
Minchanka [31]4 years ago
6 0

Answer:

Letter E is correct. <u><em>Market segmentation.</em></u>

Explanation:

Market segmentation is an effective marketing tool in identifying the target audience. In this process, the potential customers market is divided into groups according to individual characteristics and similarities in preferences, interests, needs, location and others. Segmentation is also performed according to the response to the marketing strategies used.

There are several added benefits for an organization that uses market segmentation, such as the ability to customize marketing campaigns according to the characteristics of each group, reducing costs, time and risks.

You might be interested in
Which of the following best describes equilibrium?
QveST [7]

Answer:

C. A situation where no economic agent would benefit by changing his or her behavior

Explanation:

An economic equilibrium is when the agents are optimizing their decisions and opposing market forces are equal. This point allows the economic agents to maximize their utility and any change from this point will cause all agents to move away from potential maximum benefits.

In a natural equilibrium there is usually no government intervention so option A is false. Option B gives only one agent potential benefits and as such there is no equilibrium. Option D is conditional and may or may not happen as when the agents find missing information they would optimize again and move to an equilibrium.

Hope that helps.

3 0
3 years ago
Question 2 Which of the following are wholesale and which are retail? (a)Large-scale deposits made by firms at negotiated rates
NNADVOKAT [17]

Answer:

Wholesale banking refers to banking services sold to large clients, such as other banks, other financial institutions, government agencies, large corporations, and real estate developers. It is the opposite of retail banking, which focuses on individual clients and small businesses. Wholesale banking services include currency conversion, working capital financing, large trade transactions, mergers and acquisitions, consultancy, and underwriting, among other services

7 0
3 years ago
Sarah's Muffler Shop has one standard muffler that fits a large variety of cars. Sarah wishes to establish a reorder point syste
fenix001 [56]

Answer:

Best reorder size = 216

Reorder point = 35

Explanation:

Required:

Using the above information, find the best order size and the reorder point.

To find the best order size, EOQ, use the formula:

EOQ = \sqrt{\frac{2DS}{H}}

= \sqrt{\frac{2*3500*50}{0.25*30}}

= \sqrt{\frac{350000}{7.5}}

= 216.02

Best reorder size is 216 mufflers

To find the reorder point, use the formula:

R = d' L + z \sigma_L

Where d' = average daily demand

L = lead time in days

z = number of standard deviation from a specified probability

\sigma_L = standard deviation of usage in lead time

Daily demand, d'= \frac{3500}{300} = 12

12 mufflers

Since lead time is 2 working days, standard deviation of lead time \sigma_L = \sqrt{2} * 6 = 8.48

Therefore,

R = d' L + z \sigma_L

= (12 * 2) + (1.28 * 8.48)

= 24 + 10.9

= 34.9

Approximately 35

Reorder point is = 35 mufflers

8 0
3 years ago
Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely
KiRa [710]

Answer:

Fortress

Explanation:

A fortress brand as seen in the statement above can be defined as a brand that is a part of an individual's ritual and are unlikely to be replaced.

This means that the love or affinity fro a certain brand in day to day lives if individuals, makes the brand the go-to brand at any time because it has become a part of the individual's life.

Cheers.

8 0
4 years ago
Kenzie is a broker agent hired to make a deal for the purchase of an office building. Kenzie sells the building. What is the res
shtirl [24]

This is the result of the process:

Agency is terminated by fulfillment

Explanation:

The process that the person is hired for has been completed as they are a broker agent and their work is to make the purchase of the office building possible.

Until the building was to be purchased they had an amount of agency about them but this is not valid as soon as the work is terminated or completed.

So here, the agency is terminated by the fulfillment of the work that was assigned to the broker.

There is no work in the deal remaining to be done so the agency is taken away by default.

5 0
3 years ago
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