Answer: product diversification
Explanation:
Product diversification is when the original market for a product is being expanded. Product diversification is used to boost a brand and also increase sales.
From the question, we are informed that Amazon has decided to enter the college bookstore market and that the goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of product diversification.
Answer:
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Answer:
internal; process
Explanation:
Sustainability programs are usually used by organization for the growth of the organization, it may be interms of risk management and others however, it has to be a continuous process for it to be achieved.
It should be noted that Sustainability programs often find their success beyond company boundaries, thus internal systems and process metrics cannot capture all of the relevant numbers.
<span>the demand for motor oil would tend to be price inelastic.</span>
Answer:
A) horizontal
Explanation:
Horizontal channel conflicts occur when members of the same level of marketing channels have disputes or disagreements regarding the sales strategies for one or more product lines.
In this case, Amazon and Target are both retailers, and since Target felt that P&G was unfairly helping Amazon, they reacted by changing their marketing strategies for P&G's products. The conflict here is between Amazon and Target who are both in the same level of marketing channels.