A business such as an online store like Amazon can collect user data like name, address, mouse clicks on products, how long users stay on page viewing a particular product, marital status, education and many more.
These data are used by these businesses to drive decision-making that enhances the sale of their goods. For instance, adverts and search alternatives about a particular good can be shown to people who have looked at them before. A newly married or pregnant woman would be shown baby products etc.
The <embed> HTML element embeds external content at the specified point in the document. This content is provided by an external application or other source of interactive content such as a browser plug-in.
