Question

4. You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider: a. Upward line stretch b. Downward line stretch c. Two-way stretch d. Filling-out strategy

Answer 1

Answer:

c. Two-way stretch

Explanation:

• For the extension of the product line, the marketing consultant will consider the upwards line stretch as to being In the new products and raise the competition. The two-way stretch can be considered as it allows for the price flexibility to meet both the lower and higher ends customers.

• A product line extension is a process by which the companies can go beyond their lengths to satisfy the refined segment of the market. It may be done horizontally and vertically.