Question

Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of ______ currently influencing the future of business. supertrends niche trends discontinuous trends microtrends

Answer 1

Answer:

Supertrends

Explanation:

Marketing Segmentation refers to dividing the entire market into sections and segments based upon homogeneity or similar traits w.r.t geographical, demographic, psychographic and behavioral.

Supertrends refer to the latest huge trends in the marketing sector owing to an increased competition with large number of sellers catering to a market. Owing to such a concept, the markets have witnessed further segregation and more specialized products catering to the requirements of niche customers.

This has influenced the future of business in the sense the marketers have to be on their guard and be adaptive to such trends.