Based on business strategy, the salesperson needs to pay close attention to the buyer's interests during the need discovery phase to "<u>uncover the dominant buying motives."</u>
<h3>What is the Need Discovery Phase?</h3>
The need discovery phase is when firms or salespeople try to understand the motives of the consumers, their needs, and requirements.
As a salesperson, knowing why the buyer or consumer wants to buy a product will give you an edge to know how to market your products to the consumer.
Hence, in this case, it is concluded that the correct answer is "<u>uncover the dominant buying motives."</u>
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The item which is an example of data collected from market research is insights into potential customers.
Market research is the process of gathering information about your target market and the knowing current state of your industry. Thus, it is the research conducted directly with potential customers.
Interviews are considered to be a common type of primary market research that can be either in-depth or as simple as asking a question. For instance, in an interview in market research is conducted when a business calls a current customer to ask how they are enjoying a product they recently purchased.
Hence, the data collected from market research is insights into potential customers.
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Answer: The amount of bad debt expense the company would record would be $3,470.
Explanation: Bad debt expense is an estimate of accounts receivable that is deemed as uncollectible while allowance for doubtful accounts is a balance sheet allowance account that warehouses the total balance of accounts receivable that is deemed irrecoverable.
In this scenario, Simple Co. estimated, using the aging method, that the allowance for doubtful accounts is $3,800. However, it had a credit balance of $330 in the same account. The reinstate the allowance account to $3,800, $3,470 has to be adjusted for by debiting bad debt expense and crediting allowance for doubtful account.
The answer would be C. Investment