Question

Companies often use social media influencers popular with their target market to promote their products. In this case, the influencers represent a(n) _______. a. dissociative reference group b. subculture c. aspirational reference group d. social class e. membership reference group

Answer 1

Answer:

C) aspirational reference group

Explanation:

An aspirational reference group can be described as a group of individuals with whom a person (or many millions in this case) wish to be associated with. This person will try to imitate their behavior, and most importantly their purchase behavior since he/she doesn't belong to that group but wishes he/she could.

Answer 2

Answer: In this case, the influencers represent an ASPIRATIONAL REFERENCE GROUP.

Explanation: An aspirational reference group can be said to be a reference group consisting of individuals that other individuals express a hope or intention to be associated with but doesn't belong to. So to be associated with or belong, other individuals copy the behavior of the aspirational reference group. In this scenario, the social media influencers represent the aspirational reference group who other people wants to be associated with..