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-Dominant- [34]
3 years ago
8

H&R Block launched a $100 million marketing campaign to parlay the company's intimate knowledge of 20 million customers' fin

ances into other services like mortgages and investment advice. Block has great brand recognition, but consumers only care about it four months out of the year. H&R Block is attempting to _____ itself to make people think of it as a company offering services year-round.
Business
1 answer:
Stells [14]3 years ago
7 0

Answer:

reposition

Explanation:

Reposition -

It is the method by which the status of the brand is changed in comparison to that of the other competing brands , is knows as the process of  reposition .

This process is affected by the changes occurring in the marketing mix against the change in the market , or it could be any reason which disables the objective of the brand's market .

hence , from the question , the correct term for the given information is reposition .

You might be interested in
Which category of environmental forces in international marketing would involve: Coors Brewery attempting to sell its beer in Ir
romanna [79]

Answer:

Competitive Forces

Explanation:

Competitive Forces are factors and variables that threaten a company's profitability and prevent it dominance on setting high prices and monopoly. The number and power of a company's competitive rivals and substitute products influences how the company makes profits.

Competitive Forces can be grouped into two which are;

Direct Forces: This determines how low the floor can go for a price competition

Indirect Forces: This places a cap on market's prices and profits

Coors Brewery attempting to sell its beer in Ireland competing against Guiness Beer... Or attempting to sell its beer in Australia competing against Fosters beer is an example of Competitive Forces because by attempting to sell its beer in either of Ireland or Australia to compete with Guiness Beer or Fosters Beer, there will be competition in the Industry, thus, the larger the number of equivalent product and services offered, the lesser the power of a company.

Suppliers and Buyers alike seeks for a company's competition and see if they are able to offer better deals and lower prices.

If Coors Brewery is able to offer better deals or lower prices In Ireland or Australia as against Guiness or Fosters Beer, there will be competitive rivalry as they will become a direct force competition that will determine how low the price of beer will go in the two countries respectively

3 0
3 years ago
Read 2 more answers
Imagine yourself as a business owner just before an economic event such as a recession or depression. What impact would a sudden
liberstina [14]

An economic depression is when the price of the goods in the market is decreasing. Your income will be less as the prices of the goods are low

8 0
2 years ago
Read 2 more answers
Suppose C1 and C2 form a partition of sample space S. Suppose A and B are two events such that the following statements are true
kirza4 [7]

Answer:

Option b. A and B are conditionally independent given C2.

Explanation:

The conditional probability of an event is the probability that a given event will occur given that another event, say A has already occurred.

In a case where events A and B are independent (in this case, where the probability of A has no  effect on the probability of B occurring), the conditional probability of an event B given that A has taken place is simply the probability of the event A.

If the two events are not independent, then the probability of an event occurs as an intersection of set A and B.

6 0
3 years ago
Please help
Andrew [12]

Answer: It’s research the issues

Explanation:

The other answer is wrong

3 0
2 years ago
Dan sells newspapers. Dan says that a 8 percent increase in the price of a newspaper will decrease the quantity of newspapers de
ivann1987 [24]

Answer:

For Dan, the demand is price inelastic

Explanation:

One of the factors tat affect the quantity demand for a product is the price of the product. According to the law of demand, at lower price more quantity of a product would be purchased than at a higer price, all other this being being equal.

Price elasticity of Demand (PED)

The extent to which a change in price will cause a change in the quantity demand for a product is called the price elasticity of demand. It measures the degree of responsiveness of quantity demand to a change in price.

It is calculated as

PED =% change in quantity demand / % change in price.

For Dan Newspaper , the price elasticity of demand

             = 4%/8%

            = 0.5

If the PED is greater than 1, the demand is price elastic

If the PED is less than 1 , demand is price inelastic

For Dan, the demand is price inelastic

4 0
3 years ago
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