The answer is (a) research because businesses must study their target group and check whether their proposed product will satisfy their needs or wants.
Answer:
The options for this question are the following:
A. payoff matrix.
B. mission statement.
C. tactical plan.
D. organization chart.
The correct answer is B. Mission statement.
Explanation:
A good mission statement is a useful tool for well-managed businesses. It is the "why" of business strategy.
A mission statement defines the objectives of what a company does by:
Your clients
The employees
Their owners
Some of the best mission statements also extend to include the fourth and fifth dimensions: what the company does for its community and for the world.
In terms of marketing, a mission statement is a brief paragraph that describes what your business does and why it exists. If that sounds like useless marketing that could be labeled as a long list of the most important things to do, you're not alone.
The reality is that many mission statements are ineffective. Usually, they are the ones written in minutes with very little thought from their creators.
Answer:
Descriptions Terms a. Begins with net income and then lists adjustments to net income in order to arrive at operating cash flows. b. Item included in net income, but excluded from net operating cash flows. c. Net cash flows from operating activities divided by average total assets. d. Cash transactions involving lenders and investors. e. Cash transactions involving net income. f. Cash transactions for the purchase and sale of long-term assets. g. Purchase of long-term assets by issuing stock to seller. h. Shows the cash inflows and outflows from operations such as cash received from customers and cash paid for inventory, salaries, rent, interest, and taxes.
<span>Trade advertising encourages wholesalers and retailers to carry the products of a specific manufacturer.
Trade advertising is the type of advertising which is directed towards the wholesaler or retailer. Trade Advertising is not intended for the consumer. Trade advertising is held by the manufacturer. </span>
Answer:
The management can make Elena a loyalty card holder or loyalty program member.
Explanation:
A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.
Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.
So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.
Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.
