The kind of power that the project manager should try to use in this type of situation is an: expert power.
A project manager refers to an individual who is saddled with the responsibility of planning, controlling, maintaining, and managing a group of people (team members) that are working under him or her, especially for the execution of a project.
In Project management, a project manager has different kinds of power and these include:
- Formal (legitimate) Power
Expert power is one of the most effective kinds of power and it is typically possessed by a project manager that is a professional (expert) in a particular subject, field or project.
Since the project manager is working in a weak-matrix organizational environment and has no power or budget to reward her team members, she should use her expert power to oversee the complex custom CSM solution project.
In conclusion, the kind of power that the project manager should try to use in this type of situation is an expert power.
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Answer:
Market segment
Explanation:
Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.
This way the organization will be able to identify target customers and ensuring that marketing activities are successful.
Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.
As the price of ice cream increases, so the demand by consumers may decrease, decreasing the quantity of ice cream cones demanded (provided that all consumers eat ice cream with a cone!)
Answer: Performance-Reward
Explanation:
Jamie's dissatisfaction with her job arises from the lack of performance-reward relationship in her place of work, this is because position she merited based on her high performance was given to another individual unfairly. Performance-reward relationship is when an employee expects a certain type of reward for outstanding performance on their(the employee's) part.
Answer:
B) $125,000
Explanation:
Price discrimination strategy refers to charging each customer the maximum amount of money he/she is willing to pay for a product.
In this case, the concert promoters should charge $150 per ticket to 1,000 die hard fans = $150,000 in revenue.
Then it should charge only $50 per ticket to 500 casual fans = $25,000 in revenue.
Total revenue = $150,000 + $25,000 = $175,000
<u>minus total costs = ($50,000) </u>
Net income = $125,000