Question

Ski Safety sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Ski Safety is pursuing a ____ strategy. Multiple Choice cost-focus cost-leadership differentiation narrow focused-differentiation

Answer 1

Answer: Cost focus strategy

Explanation:

 The cost focus strategy is one of the type of business strategy in which the various types of companies or organizations are try to expand their marketing segments and also emphasizing the cost in the market.  

 The cost focus strategy is one of the important element and component  of the generic marketing strategy in the market.  

According to the given question, the ski safety selling the various types of products for the rescue purpose and it outlining the main objective and start selling on the basis of emergency at very high cost.

Therefore, Ski safety is basically pursing the cost focus strategy.