The correct answers are "Creators" and "Collectors."
According to the Social Technographics Profile, <u>Creators </u>are those online consumers who develop their own social media outlets, whereas<u> Collectors</u> are consumers who gather and organize social media content generated by others.
The Social Technographics Profile classifies the user of social media according to the way this user interacts with the many resources social technology is offering today. This classification helps to see the role they play in social media and can help digital marketers to make decisions about advertising in sites, blogs, or video channels.
Creators are people that like to generate their own social content in different ways such as blogs, personal sites, and news in video channels. Collectors are people that select the content they like or serve for their own purposes. There is another group called the Critics that like to comment or criticize what appears in social media.
