Scientific theories and researches have proved that the exposure of children to violent media has a detrimental effect on their well being. Children are exposed to both long term and short term effects of the violence propagated through media. Mimicry, arousal, priming are examples of short term effects and long term effects include observational learning and enactive learning.
The estimated cot to America for traffic crashes caused by underage drinkers is more than 10 billion dollars per year. This cost came from various public property that has to be repaired and the hospitalization by the accident caused by the underage drinkers.
What they're trying to do is a marketing plan, because they are going to write Mission, Objectives, Strategic Goals, Marketing mix, Marketing tools, so those are Marketing Plan Ingredients.