Question

You work for a new company in an emerging market, the 3D printer industry. With about 200 employees, your company is undoubtedly growing, and order requests have doubled within the last year. Because of the size of your company, you are not quite ready to compete with industry giants. You do, however, understand that there is a huge potential for success because a 3D printer can potentially be used for a wide range of activities, including printing products within the home, printing organs for transplant that can be used in operating rooms across the world, and printing and filling small orders for local businesses.
Which of the following types of business-to-business market segmentation would you use in the scenario described above?
a. Buyer decision segmentation.
b. End-use application segmentation.
c. Demographic segmentation.
d. Customer-type segmentation.

Answer 1

Answer:

b. End-use application segmentation

Explanation:

Based on the information provided within the question it seems that the best business-to-business market segmentation to use in this scenario would be End-use application segmentation. This is because this market segmentation focuses on creating a product or service based on the specific details, use case, and design that the customer provides, and price is determined by this as well. Since your company can 3D print anything, then the product and price depends on what the customer wants and needs, which is why this is the best type of market segmentation.

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