Question

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packing, International Paper segments its market based on:_______.
a. customer size.
b. psychographics.
c. demographics.
d. use of product.
e. geographic location.

Answer 1

Answer:

d. use of product

Explanation:

A market segment can be described as a group of people that are put together as a unique segment for marketing purposes because of the similarity in their attributes.

Market are usually segmented based on personality, needs, values, use of product, and lifestyles of the consumers being targeted.

Therefore, International Paper segments its market based on use of product,

Answer 2

Answer:

D) use of product.

Explanation:

International Paper is a multinational corporation that operates in more than 150 countries. It manufactures paper products, from Big Mac boxes to pulp used in diapers. It currently focuses on paper pulp products since it sold its beverage packing division in 2007, its chemicals division and its timber division a few years earlier.

It segments its markets depending on the use of their products, e.g. food packaging, corrugated packaging, etc. Other businesses are carried out by joint ventures, e.g. timber.