The answer is Short Term Memory (STM).
<h2>Further Explanation
</h2>
Memory is the total collected from experiences that have been previously learned.
Memory consists of 2 components, short term memory (STM) and long term memory (LTM).
1. Short-term Memory (STM)
STM has limited information storage capacity. Individuals use STM to withhold information when they study the information. After that, usually, they will move the results of information processing to their long-term memory or immediately delete it. The STM characteristics:
- STM is short-lived, meaning that the information held is usually decayed quickly
- STM has a limited capacity, meaning consumers can only remember some information from memory.
- Complicated activities occur at STM, meaning that they use the experience previously recalled, to interpret and evaluate experiences while adding relevant information to the experience.
2. Long-term Memory (LTM)
LTM is a storage area that has unlimited and permanent capacity. In addition to what information is stored in LTM, marketers also pay attention to how information is organized in LTM.
Two important structures in memory are schema and script.
- Schema structures or knowledge structures are patterns in concepts and parts that have deep meaning.
- The script structure is a memory of how a sequence of actions will occur.
Consumer involvement when buying a product, of course, varies depending on the price of the product and the level of risk. Types of low-risk products are usually products that we often consume every day that are cheap and not durable. The time and cost spent in searching for information are not proportional to the benefits we will get by consuming the candy.
Learn more
definition of Memory brainly.com/question/13040131
definition of Short-term Memory brainly.com/question/13040131
definition of Consumer involvement brainly.com/question/13040131
Details
Grade: High School
Subject: Business
keywords: Short-term Memory
