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serg [7]
3 years ago
5

A marketing plan refers to:_______

Business
1 answer:
Alex73 [517]3 years ago
5 0

Answer:

e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Explanation:

A company's marketing plan generally involves specific periods of time, and usually last more than one year, but they aren't long enough to be considered as long term goals (more than 5 years). They follow the company's marketing strategies (long term goals), coordinate marketing activities and set short term goals.

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