Question

Over the course of its history, Budwiser’s marketing responded to major regulatory and cultural changes, such as Prohibition and the changing role of women in society. What other changes are either happening now or are on the horizon to which today’s marketing managers at Budwiser should respond? What should that response be?

Answer 1

Answer: Answers to both questions follow in the explanation below.

Explanation: One issue the marketing managers can look at can be abuse of alcohol or underage drinking on university or college campuses.

To address this issue the manager's can respond by introducing low - alcoholic or non -alcoholic alternatives. This can reduce the alcohol consumption by students when they're at social events or even be offered to students who are designated drivers. To further mitigate this issue the managers can advertise responsible drinking by placing them at the bottom of advertisements.