After the economic recession, the boating industry suffered from a decline in sales. However, recent sales forecasts indicate th
at the upcoming season will produce a strong demand for boats and boating equipment. Based on this, Les has decided to ramp up production this winter of both his bass fishing boats and speed boats, keep them in storage until the boating sales season officially resumes, and hope that customers will buy them. This is an example of a:
The push marketing strategy is also known as the push promotional strategy.
It refers to a plan or strategy in which a business firm tries to take or push its products or articles to consumers. This marketing strategy is generally used to obtain product exposure. The push marketing strategy attempts to sell products directly to the consumers,
A push strategy tries to sell directly to the consumer, bypassing other supplying channels.
This is the Descarte’s rule of change and the slippery-slope rule: An action may bring about a small change now that is acceptable, but if repeated would bring unacceptable changes in the long run. This means that “once started down a slippery path you may not be able to stop”.
