The art and science of selecting target markets and acquiring, retaining, and attracting customers through the creation, provision, and dissemination of greater customer value is referred to as marketing management.
Market opportunity identification is done by marketing management, which then develops suitable strategies for profitably pursuing those opportunities. It must put a marketing strategy into place and continually assess the efficiency of the marketing mix. It needs to fix the issues with how marketing plans, policies, and procedures are really carried out. It takes care of the company's marketing system. Marketing management streamlines the transfer of ownership of goods and services from seller to buyer. Like all other disciplines of management, marketing management entails the duties of planning, organizing, directing, coordinating, and managing.
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All of the following qualitative considerations may impact upon capital investment analysis except manufacturing sunk cost
.
Option c
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Explanation:
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In a manufacturing setup or any business environment Capital investment plays a major role. To do the long term investment and to assess the profitability the company will do a budgeting procedure is called the capital investment analysis.
The assessment of fixed assets like equipment, machines of a manufacturing sector is done by the capital investment analysis. From the above the manufacturing sunk cost is not considered for the analysis because it the money which has spent already that cannot be recovered.
Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.
Explanation:
Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.
Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.
The property of marginal cost increasing as the quantity of output increases is known as diminishing marginal product.
<h3>What is
diminishing marginal product?</h3>
Diminishing marginal product states that says as more units of a variable input of production is added to a fixed factor of production, output might increase initially but after a point total output would increase at a decreasing rate and marginal product would begin to decrease.
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