Question

Achieving a differentiation-based competitive advantage does NOT involve:a. incorporating product attributes and user features that lower a buyer's overall cost of using the product.
b. incorporating features that raise the performance a buyer gets from using the product.
c. incorporating features that enhance buyer satisfaction in non-economic or intangible ways.
d. delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.

Answer 1

Answer:

None of the above

Explanation:

As the differentiation strategy focuses on the gaining maximum customers even in highly competitive market, this is done by maximum customer service and includes all of the above.

Thus all the statements in the question are valid and are part of discrimination policy.

Whether it be the additional cost benefit to customers, the extra benefits of using the product, or the increase in satisfaction in customers with any-kind like, non economic or intangible.