Question

In order to increase the sales of pizzas in a shopping mall, the management decides to insert very brief flashes of pizza images in movies that are being played at the theatre. The marketing strategy used in this scenario is known as _____.

Answer 1

Answer: Subliminal persuasion

Explanation: It is a method of advertising, in which the advertiser tries to change the minds of the viewers without even getting to know them what is going on. It is usually used for consumer awareness.

In the given case, the use of brief flashes will attack the sub conscious mind of the consumers making them interested in buying pizza.

Thus , we can conclude that the management is using Subliminal persuasion.